Lumen Skincare · Beauty & E-commerce
From quiet launch to 240% engagement growth in six months
A new clean-beauty range with strong products, inconsistent visuals and almost no organic traction.
Our approach
What we changed
- Rebuilt the visual system for social-first formats
- Introduced a three-pillar content model: education, ritual, proof
- Layered retargeting ads onto the best organic performers
“Smart Reach gave us a brand that looks like the products deserve. The enquiries followed almost immediately.”
- Engagement rate
- +240%
- New followers
- +38k
- Return on ad spend
- 4.1x
Engagement rate
New followers
Return on ad spend
More results
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