Forge Athletic · Fitness
Cut cost per lead by 46% across three gym locations
Paid campaigns were generating cheap clicks but very few trial bookings, with creative reused for years.
Our approach
What we changed
- Rebuilt campaign structure around location-based lead forms
- Produced a new short-form video library for each site
- Weekly creative testing with a clear winner-rollout process
“For the first time we can predict how many trials next month's budget will bring in.”
- Cost per lead
- -46%
- Trials booked in 90 days
- 612
- Return on ad spend
- 3.8x
Cost per lead
Trials booked in 90 days
Return on ad spend
Let's turn your social channels into a lead source
Book a free 30-minute consultation. You'll leave with clear recommendations whether we work together or not.